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Value Proposition
Customer Segment
Gain Creators
How you produce outcomes customers want
Pain Relievers
How you ease customer frustrations
Products & Services
What you offer
Gains
Outcomes and benefits customers want
Pains
Frustrations, risks, and obstacles
Customer Jobs
What customers are trying to get done
Value Proposition
Products & Services
What you offer
Gain Creators
How you produce outcomes customers want
Pain Relievers
How you ease customer frustrations
Customer Segment
Customer Jobs
What customers are trying to get done
Gains
Outcomes and benefits customers want
Pains
Frustrations, risks, and obstacles