A friendlier way to plan your startup.

Map your model, sharpen your value, test your growth. Interactive canvases and a sophisticated growth calculator — without the noise.

Free to use. No credit card required.

The library

Focused tools for the work that matters.

Each tool works on its own or alongside the others. Use one, use them all — your thinking, your pace.

Strategy

Business Model Canvas

Map out partners, activities, channels, customers and revenue in one cohesive board. The classic nine-block canvas, made fast and friendly.

  • Think holistically across all nine blocks
  • Auto-sizing, keyboard-friendly editor
  • Clean PDF export on A4 landscape

Business Model Canvas

Acme Scheduler

Saved

Key Partners

Key Activities

Value Propositions

Customer Relations

Customer Segments

Key Resources

Channels

Cost Structure

Revenue Streams

Validation

Lean Canvas

Ash Maurya's lean variant for earlier-stage ideas. Focus on problems, solutions, unfair advantage and the metrics that matter first.

  • Ideal for pre-product-market-fit
  • Forces clarity on problem & UVP
  • Same export and save flow

Lean Canvas

Acme Scheduler

Lean

Problem

Solution

Unique Value Proposition

Unfair Advantage

Customer Segments

Key Metrics

Channels

Cost Structure

Revenue Streams

Positioning

Value Proposition Canvas

Zoom in on the fit between what you offer and what your customer truly needs. Pair it with the BMC for deeper customer insight.

  • Match gain creators to customer gains
  • Surface hidden pains and jobs
  • Sharpen your pitch in minutes

Value Proposition Canvas

Acme Scheduler

VPC

Value Map

Products & Services

Gain Creators

Pain Relievers

Customer

Customer Jobs

Gains

Pains

Finance

Growth Calculator

A sophisticated, scenario-driven growth model. Project MRR, ARPU, churn and runway, run goal-seek, and benchmark against industry norms.

  • Multiple scenarios side-by-side
  • Goal-seek for targets like £1M ARR
  • CSV export and shareable links

Growth Calculator

Acme Scheduler

Growth

MRR

£48k

+12%

ARPU

£42

+2%

Churn

3.1%

-0.4%

12-month projection

Quietly capable.

Everything you need to think clearly about your business — and nothing you don't.

Use without signing up

Open any tool and start thinking immediately. No forms, no friction — just a clean canvas.

Save as a clean PDF

Print-ready A4 exports your team and investors will actually want to read.

Sign in to save for later

Keep every canvas and calculator in one place. Free for up to ten saves.

Share and compare

Export CSVs, generate share links, and compare scenarios side by side.