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Problem
Top 1–3 problems
Solution
Top 3 features
Key Metrics
Activities you measure
Unique Value Proposition
A single, clear, compelling message
Unfair Advantage
Can't be easily copied or bought
Channels
Paths to customers
Customer Segments
Target customers
Cost Structure
Customer acquisition, hosting, people
Revenue Streams
Revenue model, lifetime value, margins
Problem
Top 1–3 problems
Solution
Top 3 features
Key Metrics
Activities you measure
Unique Value Proposition
A single, clear, compelling message
Unfair Advantage
Can't be easily copied or bought
Channels
Paths to customers
Customer Segments
Target customers
Cost Structure
Customer acquisition, hosting, people
Revenue Streams
Revenue model, lifetime value, margins